Mistubishi: Is Drive@earth a good idea?

The official explanation of Mitsubishi's new, um, tagline, Drive@earth is this twofold nonsense:

1. The first is the company's heritage of helping people get anywhere on the planet, particularly with its four wheel drive vehicles.
2. The second aspect is a recognition of the environment and issues relating to it.

What?

To us it sounds like they are encouraging something like this:

Seriously, what were they thinking? We don't get either of their two tries at reasons for Drive@earth. Not only is it phony looking and trying too hard with the asperand, but "Drive at earth" just doesn't make sense from 1, 2 or any aspects.

They may also have some unintentional international pronunciation issues. For example the @ is called:

• Bulgarian - Monkey A
• Czech - Rollmops
• Dutch - Little Monkey Tail
• Greek - Duckling
• Hebrew - Strudel
• Hungarian - Worm, Mite or Maggot
• Serbian - Crazy A
• Tagalog - Nipple

So go to the Philippines and DriveNippleEarth

The countdown for a new Mitsubishi tagline starts now.