Alexandra featured speaker at City Club of SF "Secrets of Success" series

Next Tuesday afternoon. Alexandra will be the featured speaker at the City Club of San Francisco for their "Secrets of Success" series. She was invited to talk there after someone on the board heard her speak on how she broke into the naming business through some quick thinking on a Match.com date. Alexandra will be telling this hysterical story and many others (writing letters to prisoners in high school, launching the first line of retro greeting cards with Paper Moon Graphics, a juicy story of poetic justice for a boss who fired her 23 years ago, and more). Below is the copy from the announcement that the City Club sent out...

Alexandra Watkins is the creative visionary behind Eat My Words, an innovative naming firm known for developing brand names that generate buzz and revenue. While she started out specializing in things that make people fat and drunk, her clients quickly discovered that she also had a talent for naming things you don't put in your mouth. Since then, her firm has generated countless evocative names and taglines for clients including Frito-Lay, Altec-Lansing, Guthy-Renker, Glu, THX, Clorox, The Sydney Opera House, Del Monte, and Stanford University. Her recent successes include a chain of frozen yogurt stores called Spoon Me, a home cleaning robot named Neato, a social networking site for investors called Cake Financial, and a nationally-advertised bacon cheeseburger, which ironically must remain nameless. (Hint: it was inspired by a Schwarzenegger movie.)

Throughout her colorful 20+ year career in branding and advertising, Alexandra, whose education includes an entire semester of community college, has used her unabashed creativity, charm, and fearless attitude to open doors, scale walls, and create endless business opportunities for herself. Her highly entertaining stories of success and perseverance will inspire you to tap into your own creativity and try bold and unexpected approaches to any personal or professional challenge you face.

$35 for members/$45 for non-members

San Francisco City Club
155 Sansome Street
The Stock Exchange Tower
San Francisco, California 94104

RSVP to 415.362.2480 or reservations@cityclubsf.com