Sunday, July 15, 2007

Hot Fun - Eat My Words Summer Party

The annual Eat My Words summer party was a huge success thanks to perfect weather and the great mix of the 60+ clients and friends who showed up. Held outdoors in the courtyard, the party was a who's-who of industry insiders including Landor's Global Director of Naming - Anthony Shore, techonorati Stewart Alsop, Jay & Andy from Igor, Heidi Caldwell from DDW, Bill Larsen of Anthem, and Jon Weber of Metromint. Designamo's included packaging superstar Peter Matsukawa, Tony Auston, Joel Templin of newly hatched Hatch, and Bonnie McFarland of Del Monte. Speaking of Del Monte, the party marked the official launch of the Sonic Bloom, which is the DM energy drink we named Bloom, mixed with vodka. (Thanks to DM for the truck load of product, and to new client Metromint for the massive supply of mintwater, and to SIGG for donating 60 super slick water bottles featuring the designs we named.) Also on the drink menu, Mother Pucker pink lemonade and Mojohitos. Herbs & Spices catered the event and served mini cheeseburgers, grilled cheese sandwiches with brie and wild mushrooms, fresh crab cakes with lemon aioli, and homemade ice cream sandwiches. Yum. Despite having no less than four professional photographers in attendance, including Kevin Ng David Campbell, Lisa Keenan and Kelly Powers, we were too busy catching up to take many photos, but there are some more good ones in the official party slideshow.

Sunday, July 1, 2007

No spooning on Sunday.

We just named a new frozen yogurt chain Spoon Me. And the first store is launching in Salt Lake City. How cool is that?! Spoon Me is fun, evocative, memorable and has unlimited potential for promotions and merchandise. (Spoon Me pajamas anyone?) In fact, our client is sure they will earn more selling Spoon Me merchandise than yogurt. In addition to pj's, t-shirts, and bumper stickers, we suggested they revive spoon bracelets and sell them online with custom engraving. What high school girl wouldn't want a "Spoon Me, Babycakes," bracelet from her boyfriend?