Thursday, March 22, 2007

Jelly Belly Naming Gig - Yum!

I've been chasing Jelly Belly for the past year, trying to get a bite of their naming biz. (Always a good excuse to hang out at their booth at the Fancy Food Show, and my advertising students loved going on a field trip to their factory in Fairfield.) All that persistence paid off and we've been asked to help generate some new product names for them. Pinch me.