Tuesday, August 8, 2006

Thinking About Retirement

I don't know whether to laugh or cry... two times in the last 72 hours, two different clients have told us that a few of the names we've submitted "sound like retirement homes." (One assignment was to name place where they raise animals that we eat, the other project was to name a $12 wine from New Zealand, a country where I've traveled for nearly 2 months.) The following sentence is verbatim from the "animal farm" focus group report; "The name 'Harmony Estates,' was ridiculed for sounding like a mental institution, rest home, or even a cemetery." Both clients had hundreds of other non-ridiculed names to choose from, so we're not quitting our day jobs.