Wednesday, September 30, 2009

Kraft cans iSnack 2.0

Kitchen Sink fan Igal Gabbay tipped us off to this naming mistake from our friends down under...

Consumers aren't happy little vegemites with the new name of Kraft's cream cheese and Vegemite blend.

Vegemite maker Kraft Foods has binned the name of its new product line iSnack 2.0.

In a statement this afternoon, the company said it had listened to the public and would go back to the drawing board.

An announcement about another name will be made on Friday.

"We have been overwhelmed by the passion for Vegemite and the new product," said Kraft Foods Australia/New Zealand head of corporate affairs, Simon Talbot.

"The new name has simply not resonated with Australians. Particularly the modern technical aspects associated with it."

iSnack 2.0 was chosen from 48,000 suggestions made as part of a public naming competition run by the company.

It has been roundly lambasted by the consumer public, however, spawning Facebook hate groups, blogs and angry Tweets on micro-blogging site Twitter.

T-shirts trashing the name have also gone on sale on the internet.

Vegemite has been manufactured in Australia since 1923. The new variant, launched in July under a 'Name Me' label, includes a cream cheese blend to make it more spreadable.

Kraft has denied the naming disaster was an attempt to gain free publicity for the product, which was due to go on sale with the new label today.

"At no point in time has the new Vegemite name been about initiating a media publicity stunt," Mr Talbot said.

"We are proud custodians of Vegemite, and have always been aware that it is the people's brand and a national icon.

"Our Kraft Foods storeroom currently has thousands of jars of the iSnack2.0 named Vegemite. This product will be distributed around Australia, and will continue to be sold in supermarkets for months to come - until Australia decides upon a new name."

Consumers in Australia and New Zealand will get another go at choosing a name, he said.

"Please bear with us for the next 48 hours as we finalise how Australians and New Zealanders can decide the new name through an independent popularity vote."

Tuesday, September 29, 2009

We have everything but the Kitchen Sink

The Kitchen Sink blog received this inquiry today from a spelling-challenged person who has been whiffing too much Liquid Plumber...
Dear Sir/Madam
My name is (name withheld to protect the confused) and i will like to know wether u have Kitchen sinks and also the brands tht u carry as well as the most cheapest instock.and if u do have this brand let me know the price American Standard Culinaire 33 In. x 22 In. Stainless Steel Double Bowl Kitchen Sink 18 gauge, 18/10 stainless steel material Double bowl design

And also do u take credit card as payment as welll.
I will be expecting a email from you.
Thank you

Saturday, September 26, 2009

Who wants to eat at Crabby Dicks?

Thanks to our pal Rich Binell of Get Rich Quick (one of our favorite business names) for sending us photos of racy restaurant names. Our favorite one: Crabby's Dicks, a Delaware landmark who is monetizing their name with t-shirts and attracting customers with free balls.

Tuesday, September 15, 2009

New "Head Scratcher of the Year" Contender: Chyngle

OMG, their name as confusing as what they do... "Chyngle is the first mobile location-based service to provide a venue branded ultra-local experience for users to interact and exchange value with each other and their surroundings within what we call Ultra-Local Environments™ or ULE's." Huh?

Too bad the Chynglers didn't see this before they paid $14.95 for their domain name...

The Eat My Words SMILE & SCRATCH Test (as seen in The Wall Street Journal), is based on our philosophy that a name should make you smile, instead of scratch your head.

SMILE if your name has these 5 success factors:

Simple – one easy-to-understand concept - NO

Meaningful – your customers instantly "get it" - NO

Imagery – visually evocative - creates a mental picture - NO

Legs – carries the brand, lends itself to wordplay - NO

Emotional – empowers, entertains, engages, enlightens - NO

SCRATCH it if it has any of these deal-breakers:

Spelling-challenged – not intuitive - CHECK

Copycat – similar to competitor's names

Random – disconnected from the brand - CHECK

Annoying – hidden meaning, forced - CHECK

Tame – flat, uninspired, boring, non-emotional - CHECK

Curse of Knowledge – only insiders get it - CHECK

Hard-to-pronounce – not obvious - CHECK

Thanks to our buddy Paul K. for sending us this doozie.

Tuesday, September 8, 2009

Here Comes Trouble - Naughtiest School Boy and Mean Girl Names

From BBC News

Teachers spot trouble in a name

British teachers think they can tell which pupils are likely to play up by looking at their names, a survey suggests.

The poll of 3,000 teachers found more than one in three expected pupils with certain names to be more disruptive.

Pupils called Callum, Connor, Jack, Chelsea, Courtney and Chardonnay were among some of the ones to watch.

The online survey by parenting club found 49% of UK teachers made assumptions about a child when they first looked down the register.

But it is not all bad news, with 57% of the teachers surveyed saying the naughtier children tended to be more popular than their better behaved peers.

More than a third said the naughtiest pupils were often the brightest and the more sensitive.

Naughty list

Many teachers (69%) said they had difficulty pronouncing some of the more obscure names chosen by parents.

And 71% of teachers admitted to have a private chuckle over some of the more unusual names.

The survey also asked teachers what the brightest children tended to be called, with Alexander, Adam, Christopher, Benjamin, Edward, Elizabeth, Charlotte, Emma, Hannah and Rebecca coming in as the brainiest names.

Names of the most popular children in the class included Jack, Daniel, Charlie, Callum, Emma, Charlotte, Hannah and Anna.

Faye Mingo from said: "Teachers are only human and make assumptions like the rest of us.

"Rightly or wrongly, most of us make assumptions based on something as simple as a person's name and we base these on our previous experiences.

"It's only natural for teachers to make judgments based on the behaviour and performance of former pupils with the same name, but I'm sure that they are happy for to be proved wrong."