Tuesday, June 3, 2008

Boy, Is Their Face Magenta

Deutsche Telekom has lost their trademark lawsuit in which they tried to corner the market on the color magenta for the T Mobile brand. They sued Telia and even sent a C&D letter to Engadget Mobile. From the T Mobile website:

T-Mobile is a federally registered trademark, and the magenta color is a trademark, of Deutsche Telekom AG.

Turns out the Telia's magenta is a slightly different hue than T Mobile's. Who knew? You decide:

There is no word yet if the The Rocky Horror Picture Show folks have been served yet:

Color trademarks fall into the "unconventional trademark" category which includes, smells, sounds, holograms, motion, aromas, tactile as well as color marks.

That Stinks TM

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