Monday, June 30, 2008

Ahoy matey! Our newest name, Emerald Island, sparkles brilliant green.


We're thrilled to announce that we can finally let the cat out of the bag and tell you about Emerald Island, the cool new eco-inspired virtual world for kids that Eat My Words named for one of our favorite clients, Fluid Entertainment. On Emerald Island kids become part of an engaging storyline and work together to save Emerald Island from the evil (yet adorable) ‘Pirat’ antagonists. Along the way they grow into champions for the environment and become trusted eco-heroes of Emerald Island, The game is currently in beta testing and you are welcome to give it a whirl... just email support@emeraldisland.com and tell them we sent you. (Currently the game is only available in a PC version – the Mac version coming soon.)

Jennifer Chapin, VP of Marketing at Fluid Entertainment recently wrote this gushing testimonial about working with Eat My Words...“It was the 11th hour and our product needed a name. In swooped Eat My Words to save the day and the rest is name history. We had spent several months generating and qualifying names for our new kids product. We were ready to test the names with kids. It was obvious we had some good names but we didn’t have what I believed to be a great name. The question became, were we ok launching with a name that was good enough? As the person tasked with leading the naming process I felt strongly we needed not only a great product but a great name to compliment it and most importantly a name that kids loved. In stepped Eat My Words. It was a tough brief ¬¬– could you come up with a name in a week? They rose to the task and unequivocally came up not only with the favorite name among kids but with the internal team as well. A matter of fact it was the only name on an exhaustive list of combined of names (our internal list and Eat My Words list) that we had complete consensus on. It was a joy and relief to work with Eat My Words and I’d work with them again in a heartbeat. They love what they do, are incredibly passionate about naming and it shows! This comes with my highest recommendation. If you want a fabulous name and a group that’s fun, professional and works outside the box then definitely work with Eat My Words."

Congratulations to everyone involved with the launch of Emerald Island. See you there!

No comments:

Post a Comment