- It's an abbreviation for "Techno" and they want to be "cool" like Flickr (another head-scratcher). Come on man, buy a vowel.
- The high-tech founder is alluding to technology as in T(ech)CHO(colate)
- It's an acronym for something like "The Chocolate Hedonist's Orgasm." (Hey, that sounds like something from Eat My Words.)
Friday, December 14, 2007
I'd Like To Buy a Vowel
I don't know about you, but I like to be able to pronounce the things I put in my mouth. (You know, that whole "eat my words" thing.) And if two consumer product namers can't pronounce a $4 chocolate bar named T-C-H-O, that spells T-R-O-U-B-L-E. Designer chocolate begs for a hip name. The product is in "Beta" right now, so maybe it's just a code name during testing. Here are some other theories about the origin of the name...
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