We're not usually fans of invented website names, but when Rocket Paper Scissors asked Eat My Words to name their new virtual world, we jumped at the chance to make up a fun word. Like the website, the name had to inspire a sense of imagination, discovery, exploration, and most of all, fun. (The client's original name was Zoodaloo, which is cute but hard to spell and too similar to other names with Zoo in them.) We knew we could come up with a distinctive name that made this magical story-driven world sound like a fun and entertaining place for kids. And we did. The winning name was Dizzywood. This is an excellent example of an invented name because it combines two familiar words into a name that actually sounds like a real place. And unlike 99% of invented names, Dizzywood is easy to say and easy to spell, which is critical for customers to find you on the Web, especially when your audience is comprised of 8-12 year olds. TASTY TRIVIA: Our runner up name, RubySneakers, got dinged because Turner Networks, who own the rights to the Wizard of Oz, is highly litigious over the use of Ruby. Talk about a wicked witch! Dizzywood is currently in Beta testing and you are welcome to try it out at www.dizzywood.com.
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