1. It’s difficult to pronounce the first time you see it.
(Apahcinc, Bliin, Qoop)
(Caachi, Etelos, Raketu)
3. It’s forced and unnatural sounding.
(Motiva, Fragranza, Pureology)
(Takkle, Flickr, Ziizoo)
5. It’s just damn annoying.
(Doostang, Thoof, Mathnasium)
TO VENT: Send your contender(s) for The Name Shame Hall of Fame to nameshame @ eatmywords.com. (We won’t sell your email address to spammers, we promise.)