Bad Names That Make Us Insane

Here are the first 2008 inductees into the Eat My Words Name Shame Hall of Fame™, including some repeat offenders. Each name is eligible to win our #1 Head Scratcher™ award at the end of the year. Thanks to all of you who sent in suggestions. Keep them coming and we'll post more soon. (Send your entries here.)

Beneful (pet food)
Benefiber (people food)
BOOMJ (how do you pronounce that?)
Eneloop
Fragranza
Motiva
Oncothyreon (formerly Biomira)
RenewzIt
Tcho
Wii (lots of people sent this one in)
Zumobi (formerly Zenzui)
Ziizoo
Zune