Doggone it, "Yelp" would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust because, as our taglines says, it's Owner Recommended. Pet Approved. In addition to user ratings and reviews of local pet businesses, the Breed Trust website will include info on dog and cat breeds, pet travel, and the "Gossip Hound News Browser," featuring pet news (yes, you can lap up more about Bo!), user reviews of pet-themed books, movies, and TV shows (e.g. I Love Lassie), pet care advice, and of course an online pet store, because pets don't drive. We'll yap about it when it launches, but if you want to be the first to know, sign up here.
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