All year long we compile the biggest brand name "Head Scratchers" in our blog. Now you can vote for the worst one and help induct it into the Eat My Words Name Shame Hall of Fame. Based on criteria from the Eat My Words SMILE & SCRATCH name evaluation test, here are what we consider to be the top ten offenders that we've discovered this year:
Airphoria - a new "airline experience"
Authonomy - post your manuscript online
Chumby - a newfangled Linux-based gadget
Cuil - a not so cool search engine name
Cranergy - Ocean Spray's latest trainwreck
Naymz - a professional "reputation network"
Salesify - the new name for SalesBuild
Shryk - online banking platform
Traackr - social networking popularity site
VivaKy - integrated digital media universe
Please vote for the worst here. (Write in candidates welcome.) We'll announce the winner in our blog in late-January. The company behind the winning name will receive a big pink trophy, courtesy of Eat My Words. (We're still waiting for our thank you note from last year's winner, Xobni.) NOTE: Feel free to post this in your blog and spread the word around.
Friday, December 12, 2008
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