This is no understatement

Nothing like a good cheeky descriptive name. We just became aware of a German männerwäsche store called, um...Balls. In case you were unclear of their point, there are some new print ads starring a couple of manly men, packaged as it were, to highlight the store's specialty. Subtle they are not.

Unfortunately, their website is in German, but you get the gist of what they are doing in a less than perfect Babelfish translation:

"In addition a badly sitting underwear can all day long a bad. Everyone knows these notch clamp down trousers, which one all day long reminded of it to buy next time better laundry".

We don't know about you but we hate it when badly sitting underwear can all day long a bad.

Of course, this got us to thinking about männerwäsche product names that are hanging out there in the world.

Here are some of our favorites: Thunderpants, Ballbra, Fig Leaves, Giggleberries, Below The Belt, Brass Monkeys, Freshpair and Budgy Smuggler - an Australian slang term used to describe snug-hugging man pants, which, when viewed from the front, looks as though the man in question may be trying to hide a domestic budgerigar (a small parrot) in said man pants.

Point is, underwear is inherently funny, so why have a serious name for either the store or the product? Some people probably thought they were nuts, but credit goes to Balls for having the Cojónes to bag a great name. We'll leave you with a little innovative guerrilla marketing program they erected all over Berlin.