Because we don't do stale names... Frito-Lay taps EMW

As vending machine junkies, we were floored when Frito-Lay called us out of the blue. The salty snack giant was attracted to our whimsical style and fresh approach to naming, which is a great fit for their new flavors and products. With brands like Cheetos, Doritos, and Tostitos, Frito-Lay is the snack jackpot and we're thrilled to have them as a client. Of course our projects are super top secret, but we'll let you know when we can let the cat out of the potato chip bag.