We've been hired to rename a well-known restaurant chain as well as dream up a name for a brand new one. And we've had the extreme pleasure of working with the fabulously talented Michael Llewellyn-Williams of BrandMechanics on both fun assignments. (I got to fly out of the country with Michael for one of them!) Like everything else we do, we have to keep the details of these projects under our chef hats until they are ready to come out of the oven. We'll let you know when they're fully baked...
Tuesday, April 3, 2007
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