For the second year in a row, every Monday night this Fall I'm teaching Copy I at the Academy of Art University. My 18 students have already shown great promise, even those who want to be art directors. Right now we're working on ads and taglines to get tourists to come back to The French Quarter in New Orleans. (Best tagline so far: "Do you really need a reason?") I have lots of fun surprises in store for my students including a field trip to a real client (Mani Pedi Nail Spa), and guest speaker Sherry Treitler the hot shot 24-year old with a killer NYC agency pedigree and portfolio who I now use as my sous chef on nearly every naming project.
Tuesday, September 19, 2006
No One Ditches My Copy Class
For the second year in a row, every Monday night this Fall I'm teaching Copy I at the Academy of Art University. My 18 students have already shown great promise, even those who want to be art directors. Right now we're working on ads and taglines to get tourists to come back to The French Quarter in New Orleans. (Best tagline so far: "Do you really need a reason?") I have lots of fun surprises in store for my students including a field trip to a real client (Mani Pedi Nail Spa), and guest speaker Sherry Treitler the hot shot 24-year old with a killer NYC agency pedigree and portfolio who I now use as my sous chef on nearly every naming project.
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