Introducing Neato, the home cleaning robot (and household word)

For months we've been waiting to officially let this name out of the vacuum cleaner bag... Eat My Words is pleased to announce, Neato - a sexy little home cleaning robot from Neato Robotics, formerly known as Home Robots. The word "Neato" is fun and playful. The word "Robotics" is serious and sci-fi. They balance each other beautifully. And you thought Roomba was a good name. Ha! We'll let you know when it rolls into a store near you.

Fallapalooza Party Photos

Fallapalooza was a huge smash and we had a full house of clients and colleagues. Guests dined on everything from mini crab cakes to mini cheesecakes. Specialty cocktails included Fall Down Drunk, Leaf Blower, and October SKYY. Here are some of the party photos. More (with captions) in the official Fallapalooza Photo Album.

Steam Me Up Scotty

Five celebrity chefs armed with kitchen knives and the miracle product we named Glad Simply Cooking Microwave Steaming Bags, are battling for the title of "Steamiest Chef. " Just roll over your favorite bobble-headed chef to "learn their steamy secrets, get their steamy recipe, and then vote for your favorite." Right now, Sam Talbot from Top Chef, is leading the pack but someone else could smoke him out. If only all the things that we named were this interactive. What's next, a Spoon Me spooning contest? Actually, it's already in the works!

What's Cooking

We have a lot of food on our plates right now including naming healthy snacks for kids and two new Star-kist products which we have to keep under wraps for now. Sorry, Charlie. About 60% of our current naming gigs are for products that don't make you fat or drunk - like software, schools, and sportswear. We're doing name explorations for sound pioneer THX, Knowledge Learning Corporation, a luxury goods retailer, and lots of Web 2.0 start-ups. We'll let you know when we can let the monkey out of the bag.

Spoon Me opens to glowing TV & news press

Our Spoon Me frozen yogurt client, has opened its doors in Salt Lake City, replacing the cheeky "Spooning Soon" sign out front with hysterical signs on the front door declaring "No Shirt. No Shoes. No Spoon" and "No Spooning on Sundays." The Spoon Me t-shirts are flying off the shelves and owner Ryan Combe is mobbed by teenage girls whenever he wears one in public. (He says he'll retire in 2 years from the merchandise profits alone.) As the first "green store" in Utah (!!!!), they are ultra eco-friendly. Other smart ideas: replacing the tip jar in favor of a donation jar for local charities, discounts to customers who ride public transportation to the store, and a 20-dollar bonus each month to any employee who reads a book. (But not The Book of Mormon.) Spoon Me is already a media darling - here's a video clip from ABC news:
10/5/07 - New Utah yogurt shop puts environment first