Regular Kitchen Sink contributor Robin Wolaner sent us this hideously bad name for a baby clothing company that made us throw up a little bit it our mouth: Speesees. Ewwww.
According to the Speesees website, they came up with that name because (we are not making this up…) “s-p-e-e-s-e-e-s is the way a baby would spell 'species', if a baby could spell.” NEWS FLASH: Babies can’t spell and neither can you. It just goes to show you how bad naming happens when babies and eco-freaks lock themselves in a room with drinks and pizza until they come up with a name.
Apparently the sub-species folks over at Speesees are starting a de-evolution revolution by destroying literacy, one baby tee at a time. In 2003 they had a “series of phonetically-spelled animal species ('chik, 'kid, 'see hors, 'pup, je' raf), featuring an animal speesees on the front of a garment and its phonetic pronunciation on the back.” That’s just stoo- pid.
You may be able to buy some organic, fair trade duds for your little monkey there and save the planet in the process, but you’ll ruin his or her chance for literacy forever.
We suspect the real reason why they have such a leym name was because the domain wasn’t available on GoDaddy for $9.95. (Species.com is a tiny group of nerds that reposts articles about cataloguing animal and plant life – these guys probably would have sold their domain for a few hundred bucks since most of them have reached puberty.)
For a more evolved name, Speesees should have come to Eat My Words. They still have a shot of having us get them a lot of word of mouth though – they are our top contender for our Head Scratcher of the Year Award.