Introducing Neato, the home cleaning robot (and household word)

For months we've been waiting to officially let this name out of the vacuum cleaner bag... Eat My Words is pleased to announce, Neato - a sexy little home cleaning robot from Neato Robotics, formerly known as Home Robots. The word "Neato" is fun and playful. The word "Robotics" is serious and sci-fi. They balance each other beautifully. And you thought Roomba was a good name. Ha! We'll let you know when it rolls into a store near you.