Mudpuppies - happiness is a warm brownie

Austin brownie baker and caterer, Joel Haro asked Eat My Words to rename his line of Texas-size brownies - talk about a dream job! Formerly called Bombs," e.g. Toffee Bomb, Chocolate Bomb, Tejas Bomb, the brownies, which are "best served warm," are incredibly delicious but the names weren't as appetizing. The new brand name, tagline and flavor names that we created are much more fun...

MUDPUPPIES™
happiness is a warm brownie™

FLAVORS:
Who Cares About Dinner, MINT™
You MOCHA Me Crazy™
Wake Up & Smell the TOFFEE™
There’s Something About CHERRY™
PEANUT BUTTER Nutcase™
Make Mine a DOUBLE CHOCOLATE™
Hunka Hunka BURNING LOVE™
(made with with ground guajillo peppers)

The gift box of mixed flavors is called.

Summer Party Photo Album

Thanks to global warming, the weather was perfect for the Eat My Words Summer Party. Guests included clients and friends from Charles Chocolates, Peas of Mind, Artesa Winery, Del Monte, Brand New Brands, and nearly every branding agency in town including Landor, Philippe Becker Design, Addis, Bedrock Branding, and Brand Engine. See more photos of people you know here...

New Catering Company Names

Austin caterer and MudPuppies man Joel Haro, also hired me to come up with a creative name for his business, which is currently called Haro Kitchens. He wanted a name that was short, hip and communicated affordable food. PINCH Catering was his first choice. My party caterer fell in love with the runner up name,SCRATCH Catering, which I happily gave to her. These are placeholder logos that I used in my party slideshow. Stay tuned for the real ones...