Tuesday, November 15, 2005
Thursday, November 10, 2005
From: Sarah Lash
Sent: Sunday, November 06, 2005 7:34 AM
Subject: Salmon advertisement
I am writing in regards to your recent Wild Alaska Salmon advertisements (found in Bon Apetit magazine).
Aside from being an aficionado of good salmon, and fine food in general, I am a UC Berkeley graduate, living in Indiana, pursuing a doctoral degree in the social sciences. As such, I am acutely aware of marketing strategies, and pride myself at being somewhat impervious to advertisements.
Imagine my surprise, then, when I found myself completely taken with your latest ad!
I am writing to let you know that the run of ads featuring a sticker sheet of Salmons (to be put on the shopping list) with salmon facts underneath is ENTIRELY effective--even on me! I know this was likely a costly ad to run, so I thought you might appreciate the feedback. I have now TWO sheets of the salmon stickers, posted to my billboard next to my shopping list. The clever ad has resulted in no fewer than four occasions on which I was compiling a shopping list, and was inspired to add salmon to the list thanks to the sheet of stickers.
As I said, I am well aware of being manipulated by the advertisement...but the stickers are just so fun and clever, that I can't seem to make myself care!
Anyway, I just thought that you might want to know that the campaign is working, at least on one person. :)
In case you are wondering, neither Katie or myself know this woman. ;-)
Friday, November 4, 2005
Wednesday, November 2, 2005
Tuesday, November 1, 2005
HGTV wrapped up their second full day of shooting my loft and the Eat My Words diner booth office for thier new decorating series, "Small Space, Big Style." Highlights of the show will include me revealing all of my secret storage spaces including the pink refrigerator bookcase. The show airs in December or January - stay tuned for the date. In the meantime, here are some previews and behind-the-scenes shots of me and the crew. (Yes, they spoiled me with my own hair and make-up person... what a luxury!)