Tuesday, November 15, 2005
New Gig: Copywriting Instructor at The Academy of Art
Thursday, November 10, 2005
Fan Mail for my Alaska Salmon Sticker Ad
From: Sarah Lash
Sent: Sunday, November 06, 2005 7:34 AM
To: info@alaskaseafood.org
Subject: Salmon advertisement
Hello!
I am writing in regards to your recent Wild Alaska Salmon advertisements (found in Bon Apetit magazine).
Aside from being an aficionado of good salmon, and fine food in general, I am a UC Berkeley graduate, living in Indiana, pursuing a doctoral degree in the social sciences. As such, I am acutely aware of marketing strategies, and pride myself at being somewhat impervious to advertisements.
Imagine my surprise, then, when I found myself completely taken with your latest ad!
I am writing to let you know that the run of ads featuring a sticker sheet of Salmons (to be put on the shopping list) with salmon facts underneath is ENTIRELY effective--even on me! I know this was likely a costly ad to run, so I thought you might appreciate the feedback. I have now TWO sheets of the salmon stickers, posted to my billboard next to my shopping list. The clever ad has resulted in no fewer than four occasions on which I was compiling a shopping list, and was inspired to add salmon to the list thanks to the sheet of stickers.
As I said, I am well aware of being manipulated by the advertisement...but the stickers are just so fun and clever, that I can't seem to make myself care!
Anyway, I just thought that you might want to know that the campaign is working, at least on one person. :)
-Sarah Lash
Bloomington, Indiana
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In case you are wondering, neither Katie or myself know this woman. ;-)
Friday, November 4, 2005
New Work: Alaska Canned Salmon Ad
Wednesday, November 2, 2005
Salmon Ad Selected for US Ad Review
Tuesday, November 1, 2005
Filmed for HGTV's "Small Space, Big Style"
HGTV wrapped up their second full day of shooting my loft and the Eat My Words diner booth office for thier new decorating series, "Small Space, Big Style." Highlights of the show will include me revealing all of my secret storage spaces including the pink refrigerator bookcase. The show airs in December or January - stay tuned for the date. In the meantime, here are some previews and behind-the-scenes shots of me and the crew. (Yes, they spoiled me with my own hair and make-up person... what a luxury!)
Thursday, September 1, 2005
New Work: Alaska Imitation Crab
Wednesday, May 11, 2005
Field Trip to COPIA
Wednesday, May 4, 2005
Highlights from the Spring Fancy Food Show
Cici and I had a sucessful trip to the Fancy Food Show Show in Chicago. There was so much to see, it was overwhelming. FMI was like shooting frozen fish in a barrel. (We sure did charm those sales guys!) Here are some of the highlights:
- Saw the Chiquita Banana lady fixing her lipstick in the ladies room
- The House of Blues Hotel guide list the drug overdose hotline #
- The HOB Gospel singers opened with "Nobody Does Me Like Jesus"
- I ate my body weight in Real California Cheese
- We ate the edible paper appetizer menu at Moto
- No one mistook Cici for my adopted Chinese daughter like they did in Tanzania
Wednesday, April 27, 2005
Meet us at the Fancy Food Show in Chicago April 29 - May4
* FRIDAY NIGHT at The HOUSE OF BLUES (our digs for the week). We'll be at the bar trying our best to avoid all the Anthrax metalheads in town for the show.
* SATURDAY NIGHT - We're looking for two other fun people to join us for a five course tasting menu dinner at the hot new restaurant MOTO, where some of the food is "prepared on a Canon i560 inkjet printer on pieces of edible paper made of soybeans and cornstarch, using organic, food-based inks." MOTO was voted one of the "Best New Restaurants in America" by Travel & Leisure in 2004. Check out the glowing reviews from the NY Times and Gourmet.
* SUNDAY @ 12 NOON - GOSPEL BRUNCH at the House of Blues.
* SUNDAY NIGHT - Meet us at SECOND CITY for the 8pm performance of Red Scare, "an explosive exploration of the country’s current political and cultural climate." If you have never been to Second City, you must go - it's always hysterical and it's a great place to catch rising stars - I saw Tina Fey there a few years before she was joined the cast of SNL. Tickets are a steal at only $18 but make sure you get them in advance - it's always a sell-out.
* MONDAY - look for us walking the show floor with our retro 1959 Betty Crocker Cookbook binders. You know me - I'm the blonde - and Cici often gets mistaken for my adopted Chinese daughter (despite the fact that she's older than me).
* TUESDAY AM - help us weasel our way in to see keynote speaker Morgan Spurlock (Supersize Me) over at the Organics Show. We may be at his book signing, too. Then it's back to walking the floor.
* WEDNESDAY - Play day. If Oprah is filming, I am SO there!