How about renaming it "Brad Pit Bull"?

Recently we were tapped to work on a highly controversial project... to rebrand America's most demonized breed of canine, the Pit Bull.

All of us here at Eat My Words are dyed-in-the-sheep wool animal lovers with many dogs, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us. (Not in a one-bedroom apartment, thank godness.) Therefore, we are predisposed to love our furry and feathered friends.

However, we admit to buying into some of the myths and misstatements about the Pit Bull and committed ourselves to get educated about this proud beast, which was once known as "Americas family pet."

Our preliminary research has resulted in the following positive findings:

• Petey (a Pit Bull) ran with The Little Rascals and they all lived to adulthood.

• Jessica Biel and Jessica Alba both own Pit Bulls, and they are hot so whatever they like we like.

• There was a Pit Bull named Grunt in the movie "Flashdance". The story is that not only was Grunt a wonderful dog, but is widely considered to be a better actor than Jennifer Beals

• Cesar Millan says they are OK and he is the Dog Whisperer. We don't know what the hell whispering to a dog does, but Cesar has his own show and nice teeth.

• Contrary to popular belief, Pit Bulls do not have a "locking jaw" mechanism. The same cannot be said for Rumer Willis.

• The Pit Bull Registry claims you are more four times more likely to be killed by a cow than a Pit Bull. Two questions. 1) who keeps track of bovine related deaths 2) how embarrassing would it be to be killed by a cow? How about a "roaring cow"?

All kidding aside, we have learned a lot of positive things about Pit Bulls and have changed our views. Pit Bulls have only gotten a bad rap because of their association with dog fighting and popularity with MTV gangstas. The good news is that the gangsta thugs we have spotted lately in the hood are all sporting itty bitty Chihuahuas ala Paris Hilton.

Like the breed, the new names needs to be friendly and approachable. Our 5 favorite new names so far:

Rockwell Terrier
(ala Norman Rockwell)

American Spirit Terrier
(Americana, sounds like a top breed)

Emperor Terrier
(a Pit Bull type dog was given to a Chinese emperor)

Gettysburg Terrier
(Americana)

Relay Terrier
(they exceed in flyball which involves relays)

We'll keep you posted...

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*Pit Bull is not a breed but a description of several dogs with similar characteristics including the American Pit Bull Terrier, American Staffordshire Terrier, Staffordshire Bull Terrier and Sarah Palin.

Spoon Me mobbed with hundreds of teens

I told you Spoon Me was popular!

Literally Eating My Words at Spoon Me

In town for Spoon Me founder Ryan Combe's wedding over the weekend (see next post), thanks to the GPS in my rental car, I managed to hit two Spoon Me locations (and eat Spoon Me at the wedding) in less than 8 hours. Spoon Me is the name that Eat My Words is the most proud of creating. Ryan and his partners David and Wayne have built a cult brand that transcends frozen yogurt and has become one of the hottest franchises on the planet, with projections of 100 new stores within the next 18 months. Spoon Me is a stellar example of how a brand can take a name and run with it. (That's why we call them names with "legs".) From the best-selling "Shut Up and Spoon Me" t-shirts to the "No Spooning on Sundays" hours sign, to the Spoon Me movie quote graffiti ("You had me at Spoon Me") in the bathrooms, there are endless ways to extend the brand through wordplay. Here are photos from my afternoon visit to the original store in Salt Lake City and my late night visit to one of the new super mod locations in Sandy, Utah. Thanks to everyone at Spoon Me for treating me like a celebrity. Can't wait to come back!

With this ring, I thee spoon.

I spent a fun weekend in Salt Lake City, where I was a guest at the wedding of my good pal and Spoon Me founder, Ryan Combe. Great to finally meet Ryan in person, as well as his business partner, David Jaynes, who was one of the key decision makers in choosing the Spoon Me name, which of course was created by Eat My Words. I met so many nice Spoon Me peeps including the infamous Bub and Craig, as well as some of the key franchise owners including David and Ryan's dads. Ryan and his stunning bride, Alicia, are the international poster children for spooning. (And yes, Spoon Me frozen yogurt was served at the wedding.) Check out these photos from the reception... dig those sexy blue stiletto heels, Alicia!

When naming worlds collide...

My naming pal (and fellow Toastmaster!) Jon Fredkove stopped by the office today for a chat. Great to finally meet him in person after all these years! I would love it if he moved here so he could work for me! (Hint, hint...)