Thanks to our pal Rich Binell of Get Rich Quick (one of our favorite business names) for sending us photos of racy restaurant names. Our favorite one: Crabby's Dicks, a Delaware landmark who is monetizing their name with t-shirts and attracting customers with free balls.
Saturday, September 26, 2009
Who wants to eat at Crabby Dicks?
Thanks to our pal Rich Binell of Get Rich Quick (one of our favorite business names) for sending us photos of racy restaurant names. Our favorite one: Crabby's Dicks, a Delaware landmark who is monetizing their name with t-shirts and attracting customers with free balls.
Tuesday, September 15, 2009
New "Head Scratcher of the Year" Contender: Chyngle


The Eat My Words SMILE & SCRATCH Test (as seen in The Wall Street Journal), is based on our philosophy that a name should make you smile, instead of scratch your head.
SMILE if your name has these 5 success factors:
Simple – one easy-to-understand concept - NO
Meaningful – your customers instantly "get it" - NO
Imagery – visually evocative - creates a mental picture - NO
Legs – carries the brand, lends itself to wordplay - NO
Emotional – empowers, entertains, engages, enlightens - NO
SCRATCH it if it has any of these deal-breakers:
Spelling-challenged – not intuitive - CHECK
Copycat – similar to competitor's names
Random – disconnected from the brand - CHECK
Annoying – hidden meaning, forced - CHECK
Tame – flat, uninspired, boring, non-emotional - CHECK
Curse of Knowledge – only insiders get it - CHECK
Hard-to-pronounce – not obvious - CHECK
Thanks to our buddy Paul K. for sending us this doozie.
Tuesday, September 8, 2009
Here Comes Trouble - Naughtiest School Boy and Mean Girl Names

From BBC News
Teachers spot trouble in a name
British teachers think they can tell which pupils are likely to play up by looking at their names, a survey suggests.
The poll of 3,000 teachers found more than one in three expected pupils with certain names to be more disruptive.
Pupils called Callum, Connor, Jack, Chelsea, Courtney and Chardonnay were among some of the ones to watch.
The online survey by parenting club Bounty.com found 49% of UK teachers made assumptions about a child when they first looked down the register.
But it is not all bad news, with 57% of the teachers surveyed saying the naughtier children tended to be more popular than their better behaved peers.
More than a third said the naughtiest pupils were often the brightest and the more sensitive.
Naughty list
Many teachers (69%) said they had difficulty pronouncing some of the more obscure names chosen by parents.
And 71% of teachers admitted to have a private chuckle over some of the more unusual names.
The survey also asked teachers what the brightest children tended to be called, with Alexander, Adam, Christopher, Benjamin, Edward, Elizabeth, Charlotte, Emma, Hannah and Rebecca coming in as the brainiest names.
Names of the most popular children in the class included Jack, Daniel, Charlie, Callum, Emma, Charlotte, Hannah and Anna.
Faye Mingo from Bounty.com said: "Teachers are only human and make assumptions like the rest of us.
"Rightly or wrongly, most of us make assumptions based on something as simple as a person's name and we base these on our previous experiences.
"It's only natural for teachers to make judgments based on the behaviour and performance of former pupils with the same name, but I'm sure that they are happy for to be proved wrong."
Tuesday, August 25, 2009
Introducing Hand Job, a cheeky new nail salon in the Castro

Introducing Hand Job, a cheeky new nail salon that's smack in the heart of San Francisco's gay mecca, the Castro. Like our other "risque" brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo on and ring up at the register. The jaw-dropping tourists on Castro Street are scooping it up. (Trust me, they do not sell Hand Job tea towels at the Mall of America.) Special thanks to John Luckett for designing a logo that's playful yet sophisticated and lets the name speak for itself. We love the bold red color, which will make for sleek and sexy holiday and Valentine gifts.
